Western Lifestyle Copywriting
Showcasing Your rich tapestry of Western Living
Promote YOur Authentic Western Business & Branding
Thru
VersAtile Content creation
Engaging storytelling
In life and business, you work hard to design a rich tapestry of the American West for yourself and your family.
From well-curated retail shops, ranches, and restaurants to vibrant cowboy culture, you desire to capture the heart of our great Western lifestyle and share it with your customers.
The only way to get your message out there is to tell your tale and put it up there in lights “like a Rhinestone Cowboy riding out on a horse in a star-spangled rodeo.” (Glen Campbell, American Musician, 1936-2017)
—that’s where I come in!
Your online content and copy must be done well to draw attention and establish authority in your niche.
you need a website to tell your story, garner clientele, and increase revenue
you need a skillfully executed marketing strategy to bring about awareness of what you offer
you need greater SEO optimization through fresh website content, weekly blogs, and newsletters to elevate your brand
Whether you’re still in the dreaming stages of your company or full-blown operation, I can help spur your story on to achieve that dream, round up the herd, and get ‘em through your gate.
Let’s explore:
Western Fashion blogs and compelling copy that resonates with your cowgirl chic fashion-forward audience.
Fine Western Home Furnishings product descriptions to entice homeowners, designers, and builders into your impeccable tastes.
Cowboy Cuisine with mouth-watering descriptions, authentic recipes, and engaging storytelling included in your menu to make your food offerings irresistible.
Dude Rancher newsletters and updates to bring travelers westward for a refreshing mountain adventure.
Ranching and Agriculture expertly crafted content to highlight the heart of Western life and showcase the authenticity and heritage of ranch life through farm-to-table narratives.
Western Events promotional copy for your western-themed events, rodeos, festivals, and fairs with persuasive copy that captures the excitement of these down-home activities.
Western Tourism copy to paint a vivid picture of Western vacations, tours, and outdoor adventures like climbing, camping, and hiking how-to.
Equestrian Lifestyle writing that connects you with equestrian enthusiasts through engaging content about lessons. trail riding, wagon trains, training, breeding, selling, or buying.
A shot of Writing Samples
Personal Blog: dianecwhitlock.com
Diane Whitlock Agency Services:
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As a copywriter, I write blogs that not only inform your clientele but also inspire action. Like building flavor into sourdough bread through fermentation, blogs build momentum over time by using keywords and SEO optimization. A well-written blog raises your website’s Google ranking, thus, building your audience organically, increasing your email list, and earning more sales.
Price: $250 per blog with 1000-1200 words
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Emails are usually bundled together in sequences. A set schedule of emails not only informs your clientele of your daily menu, promotions, and happenings at your business but also builds trust and authority with your audience. These emails will reflect your business goals, can include business history and stories, and also garner email addresses to continue to lead prospects through the sequence, retain them as customers, and increase revenue.
Price: $100 per email (minimum of three emails)
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As a boutique bakery owner, I have a pretty good grasp of bakery start-ups, formulas, customer service, recipe development, equipment, bookkeeping, and business aspects. Also, I can offer up general “older to younger woman” advice and answer some of your burning questions about being a women-owned business and even more about life in general!
Price: $125/hour phone consult
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Having started a French bakery, a Jeep adventure company, and a coffee roasting company from the ground up, I have developed my SEO-optimized website content including effective product descriptions, bakery story, pricing, and relevant information about the baking industry.
I developed bread formulas, recipes, and a weekly menu via email and social media. I got you!
$100 per recipe/content development
$100 per product description up to 300 words
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I write researched copy for your website containing proper formatting and SEO keywords to reach your target audience. This helps your business achieve a higher ranking in Google. Let’s tell your business story!
Included are (CTA’s) or ‘calls to action’ for your potential customers to order, join your email list, and even book special events such as weddings and birthday celebrations.
Price: $300 per page of 1000 words
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With ad copy on Facebook or Instagram, we bring awareness to potential customers. In turn, they will have the option to click and complete the desired action. This can earn you email addresses directing them to your website.
$150 per ad/reel
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Let’s collaborate to write an informational ebook to tell your clientele about any aspects of your business, procedures, and classes offered, or even an online lesson book or informational guide. This can add value to your customer’s experience building trust and authority in your brand. Send me your ideas and let’s get riding!
Price: Varies with subject material and length
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I can develop a package of monthly services that will benefit your business’s online presence and save you money to boot.
Ranchette Package:
4 blogs/month plus 2 newsletters
$1100/mo. bundle price
The Cowboy Special Package:
4 blogs/mo, 2 newsletters, 1 ‘welcome email sequence’ which includes 3 scheduled emails
$1400/mo. bundle price
The Great Western Package:
We design a package from my range of options that best suits your business model.
Email me with questions and set up a time to visit.
From Folks who know:
“Diane and I have started several businesses together. We collaborate well and she works hard to write effective copy that draws clients to our websites.”
Russ Whitlock, Capstone Construction and Development
“Claire’s French Bakery quickly became a local favorite in Cody. Diane, known for her delicious bakes and outgoing charm, skillfully managed her thriving business. Her accomplishments even earned her the opportunity to contribute monthly articles in the Cody Living magazine, celebrating her success and her place in the community.”
Austin Hackworth, austinclairephotography.com nowfromscratch.com
Working with Diane is always a pleasure. She takes great pride in ensuring all her work is of the highest quality. She possesses a unique talent for crafting persuasive content that resonates with her target audience,
Maddison Hodson, Carter Mountain Copy
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You’ve got ideas on furthering your business and I’ve got answers! In our initial consultation and thereafter, I will keep asking questions to get to the heart of your business, your pain points, wants, goals, and dreams.
Step One: Click and schedule a 15-minute consult/discovery call to get started.
Step Two: After we visit, I’ll put together a proposal and email it to you. Look it over with no obligation. If you agree, we will sign a contract, and start with a small test project to make sure we can work well together.
Step Three: When we have established a good rapport, you will pay half of the invoice, we will set a finish date and I’ll get started writing.
Step Four: Your finished project will arrive in your inbox in Google Doc format by the deadline date we agreed on.
Step Five: The remaining balance is due at this time. We can review any changes you might like to make.
ALL MY PRICING INCLUDES TWO ROUNDS OF EDITS.
My copywriting work is my art. I do what I say I am going to do. I am a skillful communicator. Together we can ‘bake up’ a grand showpiece!
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After we decide on which of my services/packages you will employ, I will email you an invoice. 50% will be due upfront to get started.
This solidifies your commitment to working with me and also secures a finish date.
The second half of the payment is due when the first draft arrives in your inbox.
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Most certainly! Remember, this is all about your business and branding. I will ask questions to nail down what you desire and I will listen well. We will work together to get a clear picture of what it is you’re hoping for in optimal online presence.
I include two rounds of edits in all of my pricing. If something isn’t quite right when you receive the final product, we’ll work through it.
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Turnaround time depends on the type/amount of projects you request.
Generally, a week to ten days is a common turnaround time, but some projects can take longer depending on my schedule.
